Sauce is an award winning multi-brand fashion and lifestyle concept based in Dubai, offering a curated selection of contemporary collections, regional brands, up-and-coming designers and limited edition collaborations, as well as lifestyle items and home interior accessories. Sauce offers comprehensive lifestyle brands through multiple stores in the UAE, each highlighting the same playful and conceptual experience. The Sauce identity is inspired by the literal meaning of the name, reflecting the playful and contemporary concept that the store holds. The identity represents the elite status of it’s audience, yet display’s their love for uniquely designed fashion and accessories. The combination resulted in a mark that is flexible, fresh, playful and effective for use across all store locations.The company logo symbol was designed to be used in an occasion of a need for variation, such as labels or patterns.